Why We Exist
We exist because we want to change the way Africa trades. With such a huge portion of Africa trading in the informal market, it’s time take control of this massive opportunity to develop and formalise the informal market. We design, develop and manufacture products to enhance the vendor’s life, enhance your brand and most importantly increase your sales volumes.
What We Do
Founded in 1992, Resource Marketing has pioneered the use of plastic rotational-moulding technology to manufacture durable, high quality ice coolers and mobile vending carts for FMCG brands. These items are used in Africa’s large informal markets and we are the developers of several original registered concepts and design solutions.
How can we be of
service to you?
We have manufacturing facilities in Africa and Asia and have supplied to 40 countries in Africa alone. We can suggest one of our readymade products or let us gain an understanding of your unique market objective and conditions so that we can design and manufacture the perfect solution for you.
Areas we Operate
Taxi Ranks
Stadiums &
Sporting Events
Street Vendors
In Urban Areas
Informal
Rural Markets
Designing For South Africa's Pavement Economy
We develop informal market strategies and provide equipment for our customers to formalise the informal market
•Our customers activate the market with the equipment we have supplied to vendors and informal traders
•Vendors sell customers products and earn additional and sustainable revenue
•Brands gain by, selling more volume, improving their brand presence in the market and uplifting the community
•It’s a great process to be a part of!
Click here to get in touch with us to receive the full document on “The way to Africa’s burgeoning pavement economy”.
In Africa, the Informal Market More Than Measures Up
Can you really afford to ignore the mass market? All focus is on Africa, as large businesses realise that the underlying potential to unlock this market is far greater than any existing formal market. The informal sector is the next big frontier where real gains are to be made.
90%
According to the United Nations
Economic Commission for Africa
(UNECA), the African retail market is
characterised by approximately 90%
of transactions occurring through
informal channels.
41%
The average GDP of the informal
economy in Sub-Saharan Africa
to 60% in Nigeria, Tanzania and
Zimbabwe.
56%
Percentage of Africa’s population
that is expected to be urbanised
by 2050 - up from 35% in 2010.
R46
billion
Annual value of sales through
South Africa’s 134 000
traditional traders.
10%
In South Africa, growth of traditional
versus modern trade growth of 9% in
2015, with an increase of 7% in the
number of products compared to 4%
in modern trade.
86.4%
The percentage of South
Africans that commute daily
using public transport, making
bus and taxi ranks an attractive
distribution option.
Sources: “So Much in Store”, pic 2016; “The African consumer and Retail”, KPMG; Nielsen; “Connecting Survivors”, UCT Unilever Institute; Africities Summit, Johannesburg 2015; International Labour Organisation; “Supply Chain News”, “Informal Retailing News”, Biz Community
Reaching Further, Finding Value in the Last Mile
Supply chains in Africa are complex, challenging and expensive. The dominance of informal trade, poor transport infrastructure, inadequate local supply chain and large rural population are some of the hurdles facinging distribution. BUT... with up to 90% of sales in some countries moving through informal channels, can brands not afford to reach further?
"Whoever can manage supply chain in African wins." - Richard Brasher, CEO of South African retailer Pick n Pay. (so much in store - PWC)
From Depot to Street Site: How Brands Are Going Further
Competitive advantage for brands wanting to succeed in the informal street vending sector lies in their willingness to reach vendors deep within the market with site-relevant support, helping to control the type of consumers that interact with the product.
MDC holds product and manufacture ice.
Ice stored in bulk bins for up to 3 days.
Street vendor collects product at a discounted price and free ice from MDC.
Product is chilled in the cooler box and ready before the day's trading begins.
Invest back into the cold supply chain.
Create volume growth, increased profitability and customer loyalty.
Fight competition with better price compliance and ice cold product.
Cold product + price compliance = the perfect serve.
Cold product + price compliance = the perfect serve.
Fight competition with better price compliance and ice cold product.
Create volume growth, increased profitability and customer loyalty.
Invest back into the cold supply chain.
Product
Innovation
Our purpose is to design and manufacture the world’s best ice boxes and associated outdoor equipment for informal markets. the toughest, most functional and “Africa ready” equipment that money can buy.
- Richard Noyce
MD of Resource Marketing
Each of our products has been designed for a specific need or market application and has resulted in unique yet functional designs being used all over Africa. Every idea has been conceptualised and developed by investing time in the trade, market and with vendors. Our goal is to keep improving the way things are sold in street markets and to find customers who share our belief in the power of the informal market.
Mobile
Trolleys
Eventing
Equipment
Ice Cream
Kiosks
Point
of Sale
Our cooler boxes are made from rotationally moulded plastic and injected with eco-foam to provide the best insulation possible. Our coolers are built to withstand the most rugged African environmental conditions and come in a variety of different sizes and applications from carry coolers to mobile trolleys.
We have developed a range of unique mobile trolleys to suit a variety of needs and functions within the market. From our Porta Cooler design which is used as an excellent tool for vending returnable glass bottles to our Trader Trolley which is a versatile solution that allows for cross merchandising of drinks with other food items. Enquire about our large range.
We have designed a range of eventing equipment from ice bins to large mobile bars, with each product being designed for a specific market application. Our outdoor plastic parasol is another unique innovation designed to last outdoors for years.
Our range of ice cream vending products includes carry coolers, push carts and tricycles. Eutectic plates can be used inside our coolers to advance the cold keeping capability for a day’s vending.
Creating outlets is key to driving volume in the informal market. Kiosks allow brands to formalise the informal market and create permanent presence on any street corner.
We design tailored solutions for your specific market needs whether it be to sell beverages, ice cream, airtime and other FMCG products.
Product
Catalogue
To download our full product catalogue please fill in your
email address and we will email you our catalogue.
Click here to email us for more information about our products.
Sales and Enquiries
Unit 10, Rydall Vale Park
8 Douglas Saunders Drive
La Lucia Ridge, Durban, 4051
South Africa
TEL: +27 (0) 31 584 6257
FAX: +27 (0) 86 519 9178
EMAIL: sales@resourcemkt.co.za
Countries we have supplied
- South Africa
- Lesotho
- Swailand
- Namibia
- Botswana
- Zimbabwe
- Mozambique
- Mauritaus
- Madagascar
- Malawi
- Zambia
- Angola
- Tanzania
- DRC
- Congo
- Gabon
- Uganda
- Kenya
- Comoros
- Seychelles
- Somalia
- Somaliland
- Ethiopia
- Djibouti
- Sudan
- Cameroon
- Chad
- Niger
- Nigeria
- Benin
- Togo
- Ghana
- Burkina faso
- Ivory Coast
- Sierra Leone
- Senegal
- Mali
- Guinea
- Liberia
- Egypt